ソサイエタル・マーケティング研究の動向と課題 : CSRブームの影響を中心に (小泉秀昭教授退職記念号)
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- Material Type
- 記事
- Author/Editor
- 芳賀 康浩
- Series Title
- Author Heading
- Alternative Title
- Development and Limitations of Social Marketing Research and its Future Research Directions : The Influence of the CSR Boom
- Periodical title
- 立命館産業社会論集 = Ritsumeikan social sciences review / 立命館大学産業社会学会 編
- No. or year of volume/issue
- 58(1)=193:2022.6
- Volume
- 58
- Issue
- 1