Volume number6(1・2):2022.12
商業とマーケティング...

商業とマーケティングの対立に関する再検討 : 情報化が小売業に与える影響

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商業とマーケティングの対立に関する再検討 : 情報化が小売業に与える影響

Call No. (NDL)
Z72-N955
Bibliographic ID of National Diet Library
033590190
Material type
記事
Author
高嶋 克義
Publisher
[神戸] : 日本商業学会
Publication date
2022-12
Material Format
Paper
Journal name
JSMDレビュー = JSMD review 6(1・2):2022.12
Publication Page
p.1-7
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Paper

Material Type
記事
Author/Editor
高嶋 克義
Author Heading
Alternative Title
Rethinking the incompatibility of commerce and marketing : The influence of digitalization on retailing
Periodical title
JSMDレビュー = JSMD review
No. or year of volume/issue
6(1・2):2022.12
Volume
6
Issue
1・2
Pages
1-7