Volume number6(1・2):2022.12
物語広告が推奨意図に...

物語広告が推奨意図に及ぼす影響 : ブランド・コミットメントの調整効果に着目して

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物語広告が推奨意図に及ぼす影響 : ブランド・コミットメントの調整効果に着目して

Call No. (NDL)
Z72-N955
Bibliographic ID of National Diet Library
033590200
Material type
記事
Author
福田 怜生
Publisher
[神戸] : 日本商業学会
Publication date
2022-12
Material Format
Paper
Journal name
JSMDレビュー = JSMD review 6(1・2):2022.12
Publication Page
p.19-30
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Paper

Material Type
記事
Author/Editor
福田 怜生
Author Heading
Alternative Title
The effect of narrative advertising on recommendation intentions : A study focusing on the moderation effect of brand commitment
Periodical title
JSMDレビュー = JSMD review
No. or year of volume/issue
6(1・2):2022.12
Volume
6
Issue
1・2
Pages
19-30