雑誌広告科学
Volume number第30集
Articleマーケティング戦略の...

マーケティング戦略の立案と広告の作成の全体過程の定式化--統合の困難性とその解釈の枠組

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マーケティング戦略の立案と広告の作成の全体過程の定式化--統合の困難性とその解釈の枠組

Call No. (NDL)
Z4-1388
Bibliographic ID of National Diet Library
4016563
Material type
記事
Author
渡辺 光一ほか
Publisher
東京 : 日本広告学会
Publication date
1995-11
Material Format
Digital
Journal name
広告科学 / 日本広告学会 編 (通号 30) 1995.11
Publication Page
p.23～41
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Digital

Material Type
記事
Title
マーケティング戦略の立案と広告の作成の全体過程の定式化--統合の困難性とその解釈の枠組
Author/Editor
渡辺 光一
小方 孝
堀 浩一 他
Author Heading
渡辺 光一
小方 孝
堀 浩一
Periodical title
広告科学 / 日本広告学会 編
No. or year of volume/issue
(通号 30) 1995.11
Sequential issue number
30
Pages
23～41
Publication date of volume/issue (W3CDTF)
1995-11
ISSN (Periodical Title)
1343-6597