雑誌広告科学
Volume number第36集
ArticlePL法時代における広...

PL法時代における広告表現および警告表示の在り方--広告実務家の視点と消費者の視点に立ったアプローチ

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PL法時代における広告表現および警告表示の在り方--広告実務家の視点と消費者の視点に立ったアプローチ

Call No. (NDL)
Z4-1388
Bibliographic ID of National Diet Library
4566240
Material type
記事
Author
村田 晴路ほか
Publisher
東京 : 日本広告学会
Publication date
1998-08
Material Format
Digital
Journal name
広告科学 / 日本広告学会 編 (通号 36) 1998.08
Publication Page
p.47～60
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Digital

Material Type
記事
Title
PL法時代における広告表現および警告表示の在り方--広告実務家の視点と消費者の視点に立ったアプローチ
Author/Editor
村田 晴路
梁瀬 和男
Author Heading
村田 晴路
梁瀬 和男
Periodical title
広告科学 / 日本広告学会 編
No. or year of volume/issue
(通号 36) 1998.08
Sequential issue number
36
Pages
47～60
Publication date of volume/issue (W3CDTF)
1998-08
ISSN (Periodical Title)
1343-6597