効果的なコンシューマ・インサイトに向けた制約条件理論(TOC)の適用

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Material Type: 記事
Title: 効果的なコンシューマ・インサイトに向けた制約条件理論(TOC)の適用
Author/Editor: 加藤雄一郎
Author Heading: 加藤雄一郎
Periodical title: 広告科学 / 日本広告学会編
No. or year of volume/issue: 44 2003.8
Volume: 44
Pages: 13～25
Publication date of volume/issue (W3CDTF): 2003-08
ISSN (Periodical Title): 1343-6597
ISSN-L (Periodical Title): 1343-6597
Publication (Periodical Title): 東京 : 日本広告学会
Place of Publication (Country Code): JP
Text Language Code: jpn
Subject Heading: 消費者信念構造
NDLC: ZD25
Target Audience: 一般
Holding library: 国立国会図書館
Call No.: Z4-1388
Data Provider (Database): 国立国会図書館 : 国立国会図書館雑誌記事索引
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 6725113
http://id.ndl.go.jp/bib/6725113
Bibliographic Record Category (NDL): 632