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文書・図像類

Webを介した企業の購買後対応が文脈として購買意思決定に与える影響の計算論的検討

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Webを介した企業の購買後対応が文脈として購買意思決定に与える影響の計算論的検討

Material type
文書・図像類
Author
諸上, 茂光ほか
Publisher
-
Publication date
2021-05-18
Material Format
Digital
Capacity, size, etc.
-
NDC
-
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Note (General):

研究分野:消費者心理・認知脳科学

Detailed bibliographic record

Summary, etc.:

研究成果の概要 (和文) : 消費者が購買意思決定を行う際に様々な文脈が影響を与える.この文脈には当該購買の直接的な目的や背景による影響だけでなく,以前の購買経験からの情報あるいは他の消費者の購買経験から得た情報が大きく関係していると考えられる. 本研究では,これらの要因に注目し,特に購買経験に不満...

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  • HOSEI UNIVERSITY REPOSITORY

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Digital

Material Type
文書・図像類
Author/Editor
諸上, 茂光
MOROKAMI, Shigemitsu
Publication Date
2021-05-18
Publication Date (W3CDTF)
2021-05-18
Alternative Title
Computational Approach on Elucidating How Online Customer Service Affect To Purchasing Context
Periodical title
科学研究費助成事業 研究成果報告書
Pages
1-9
Text Language Code
jpn