A business history of the Swatch Group : : the rebirth of Swiss watchmaking and the globalization of the luxury industry /

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Note (General)：: Introduction -- The watchmaking crisis of 1975-1985 -- The creation of Swatch group and the Swatch legend -- Rationalization and globalization of the ...

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Material Type: 図書
ISBN: 1137389060
9781137389060
Title: A business history of the Swatch Group : : the rebirth of Swiss watchmaking and the globalization of the luxury industry /
Publication, Distribution, etc.: Basingstoke, Hampshire ; : Palgrave Macmillan,
Publication Date: 2014.
Extent: xiii,152 p. : ; 23 cm.
Contributor: Pierre-Yves Donzé.
Place of Publication (Country Code): e-sz---
Text Language Code: eng
NDC 10th ed.: 535.2 : Precision and optical instruments
Target Audience: 一般
Note (General): Introduction -- The watchmaking crisis of 1975-1985 -- The creation of Swatch group and the Swatch legend -- Rationalization and globalization of the production system (1985-1998) -- A new marketing strategy (1985-1998) -- The major move into luxury (since 1995) -- Omega's choice -- China: a new el dorado -- Swatch Group's competitors -- Conclusion.
Holding library: 東京都立中央図書館
Note (Library): 301
Call No.: 535.2-D68-B
Data Provider (Database): 東京都立中央図書館 : 公共図書館蔵書
Bibliographic ID (SomokuID): 1352014217
7105297948
OCLC No.: 2014018530
https://www.worldcat.org/oclc/2014018530
(OCoLC)882553432
https://www.worldcat.org/oclc/(OCoLC)882553432