21世紀の広告 : どんな媒体が生き残るか (日経新書)

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21世紀の広告 : どんな媒体が生き残るか(日経新書)

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Material Type: 図書
Title: 21世紀の広告 : どんな媒体が生き残るか
Title Transcription: ニジュウイッセイキノコウコク
Author/Editor: D.S.コーウェン, R.W.ジョーンズ著
八巻俊雄訳
Series Title: 日経新書
Author Heading: Cowan, D. S ( 00436766 )Authorities
Jones, Robert William ( 00444897 )Authorities
八巻, 俊雄, 1932- ヤマキ, トシオ, 1932- ( 00180042 )Authorities
Publication, Distribution, etc.: 東京 : 日本経済新聞社
Publication Date: 1969
Publication Date (W3CDTF): 1969
Extent: 210p
Size: 18cm
Place of Publication (Country Code): JP
Text Language Code: jpn
Subject Heading: 広告業コウコクギョウ ( 00566305 )Authorities
広告コウコク ( 00566302 )Authorities
NDC: 674.9
NDLC: DH431
Target Audience: 一般
Price: 280円
Holding library: 国立国会図書館
Call No.: DH431-3
Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 000001163302
http://id.ndl.go.jp/bib/000001163302
National Bibliography No. (JPNO): 70016926
Cataloging Rule: Nippon Cataloging Rules 1942, 1952, 1965 Edition
Bibliographic Record Category (NDL): 111