Readings in marketing / Malcolm P. McNair, Harry L. Hansen.

• Material Type: 図書
• Title: Readings in marketing / Malcolm P. McNair, Harry L. Hansen.
• Edition: 2nd ed.
• Series Title: Harvard business school case books
• Author Heading: McNair, Malcolm Perrine, 1894-1985 ( 00449567 )Authorities; Hansen, Harry L., 1911-1992 ( 00442400 )Authorities
• Publication, Distribution, etc.: New York : McGraw-Hill Book Co.
• Publication Date: 1956.
• Publication Date (W3CDTF): 1956
• Extent: xi, 559 p. : ill. ; 24 cm.
• Text Language Code: eng
• Subject Heading: マーケティング. Maketingu.
• NDLC: DH411
• Note (General): Includes bibliographical references.
• Holding library: 国立国会図書館
• Call No.: DH411-A19
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 000003143451; http://id.ndl.go.jp/bib/000003143451
• Bibliographic Record Category (NDL): 211

Table of Contents

Contents

Preface/ v

Outline of Readings/ ix

I．　The Marketing Job, the Market, and Some Definitions/ 1

II．　Customers and Their Motivations/ 79