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The Blackwell encyclopedic dictionary of marketing / edited by Barbara R. Lewis and Dale Littler. (The Blackwell encyclopedia of management)

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The Blackwell encyclopedic dictionary of marketing / edited by Barbara R. Lewis and Dale Littler.

(The Blackwell encyclopedia of management)

Call No. (NDL)
X
Bibliographic ID of National Diet Library
000007324119
Material type
図書
Author
Lewis, Barbara R.ほか
Publisher
Blackwell Business
Publication date
1997.
Material Format
Paper
Capacity, size, etc.
274 p. : ill. ; 26 cm.
NDC
-
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Paper

Material Type
図書
ISBN
1557869391 (alk. paper)
Title
The Blackwell encyclopedic dictionary of marketing / edited by Barbara R. Lewis and Dale Littler.
Series Title
The Blackwell encyclopedia of management
Author Heading
Lewis, Barbara R.
Littler, Dale.
Publication, Distribution, etc.
Oxford, OX : Blackwell Business
Malden, Mass. : Blackwell Business
Publication Date
1997.
Publication Date (W3CDTF)
1997
Extent
274 p. : ill. ; 26 cm.
Alternative Title
Encyclopedia dictionary of marketing
Dictionary of marketing