ブランドが神話になる日

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Summary, etc.：: 時代に滞留する欲望を物語化するブランディング戦略を、映画・音楽・ＣＭの詳細な分析を駆使して、初めて定式化し、新たな地平を提示。これまでのブランディングの常識を根底から覆す本。(Provided by: 出版情報登録センター（JPRO）)

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Material Type: 図書
ISBN: 4-270-00073-2
Title: ブランドが神話になる日
Title Transcription: ブランドガシンワニナルヒ
Author/Editor: ダグラス・B.ホルト著
斉藤裕一訳
Author Heading: Holt, Douglas B ( 01024082 )Authorities
斉藤, 裕一サイトウ, ユウイチ ( 00883591 )Authorities
Publication, Distribution, etc.: 東京 : ランダムハウス講談社
Publication Date: 2005.8
Publication Date (W3CDTF): 2005
Extent: 357, 15p
Size: 20cm
Additional Title: How brands become icons
Place of Publication (Country Code): JP
Text Language Code: jpn
Original Text Lang. Code: eng
Subject Heading: ブランディングブランディング ( 00998580 )Authorities
NDC 9th ed.: 675 : Marketing
NDLC: DH411
Target Audience: 一般
Note (General): 原タイトル: How brands become icons
Price: 2500円
Holding library: 国立国会図書館
Call No.: DH411-H438
Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 000007979655
http://id.ndl.go.jp/bib/000007979655
National Bibliography No. (JPNO): 20950287
Cataloging Rule: Nippon Cataloguing Rules 1987 Revised Edition
Bibliographic Record Category (NDL): 111