Transitioned media : a turning point into the digital realm / Gali Einav, editor.

• Material Type: 図書
• ISBN: 9781441960986 (hbk.)
• ISSN (series): 1868-0453
• Title: Transitioned media : a turning point into the digital realm / Gali Einav, editor.
• Series Title: The economics of information, communication and entertainment
• Author Heading: Einav, Gali.
• Publication, Distribution, etc.: New York : Springer
• Publication Date: c2010.
• Publication Date (W3CDTF): 2010
• Extent: xix, 165 p. : ill. ; 25 cm.
• Place of Publication (Country Code): US
• Text Language Code: eng
• Subject Heading: Digital media -- Social aspects.
• LCC: HM851
• DDC: 302.231
• NDLC: DK411
• Note (Bibliography): Includes bibliographical references and index.
• Holding library: 国立国会図書館
• Call No.: DK411-B243
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 000011037054; http://id.ndl.go.jp/bib/000011037054
• OCLC No.: 502033354; https://www.worldcat.org/oclc/502033354
• Cataloging Rule: Anglo-American Cataloging Rules
• Bibliographic Record Category (NDL): 211

• Contents: Introduction: the end of media as we know it? / Gali EinavThe changing world of advertising and consumer behavior. TV for the twenty-first century : t...