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図書

「売り言葉」と「買い言葉」 : 心を動かすコピーの発想 (NHK出版新書 ; 412)

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「売り言葉」と「買い言葉」 : 心を動かすコピーの発想

(NHK出版新書 ; 412)

Call No. (NDL)
DH428-L21
Bibliographic ID of National Diet Library
024627413
Material type
図書
Author
岡本欣也 著
Publisher
NHK出版
Publication date
2013.7
Material Format
Paper
Capacity, size, etc.
211p ; 18cm
NDC
674
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Detailed bibliographic record

Summary, etc.:

コピーの名作を例にあげながら、売り手目線の「売り言葉」と、買い手目線の「買い言葉」という独自の整理で、人の心を動かす言葉について解説。コピーライターならではの視点から日本語のダイナミズムを解き明かす。(Provided by: サピエ図書館資料検索)

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Paper Recording Media

Material Type
図書
ISBN
978-4-14-088412-6
Title Transcription
ウリコトバ ト カイコトバ : ココロ オ ウゴカス コピー ノ ハッソウ
Author/Editor
岡本欣也 著
Author Heading
岡本, 欣也, 1969- オカモト, キンヤ, 1969- ( 001118447 )Authorities
Publication, Distribution, etc.
Publication Date
2013.7
Publication Date (W3CDTF)
2013