Measurement and use of market response functions for allocating marketing resources

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Note (General)：: Includes bibliographical referencesOn cover: Research program. Technical working paper"July 1986"

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Material Type: 図書
Title: Measurement and use of market response functions for allocating marketing resources
Author/Editor: by Vithala R. Rao and Darius J. Sabavala
Author Heading: Rao, Vithala R.
https://ci.nii.ac.jp/author/DA0377723X
Sabavala, Darius J.
https://ci.nii.ac.jp/author/DA03777262
Marketing Science Institute
https://ci.nii.ac.jp/author/DA02846712
Publication, Distribution, etc.: Marketing Science Institute
Publication Date: c1986
Publication Date (W3CDTF): 1986
Size: 28 cm
Place of Publication (Country Code): us
Text Language Code: en
Target Audience: 一般
Note (General): Includes bibliographical references
On cover: Research program. Technical working paper
"July 1986"
Related Material: Report
https://cir.nii.ac.jp/crid/1130282270946061440
Related Material (URI): https://ci.nii.ac.jp/ncid/BA07569056#entity
Periodical Title: Report
https://cir.nii.ac.jp/crid/1130282270946061440
Data Provider (Database): 国立情報学研究所 : CiNii Research
Original Data Provider (Database): CiNii Books
https://ci.nii.ac.jp/books
NCID: https://ci.nii.ac.jp/ncid/BA07569056 : BA07569056