Cross-section, time-series issues in the analysis of advertising effectiveness

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Note (General)：: Thesis (Ph.D.)--Purdue University, 1973"Dissertations on business management of main universities in America"--Container

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Material Type: 図書
Title: Cross-section, time-series issues in the analysis of advertising effectiveness
Author/Editor: Moriarty, Mark Melheim
Author Heading: Moriarty, Mark Melheim
Publication, Distribution, etc.: University Microfilms
Publication Date: 1973
Publication Date (W3CDTF): 1973
Size: 35 mm
Place of Publication (Country Code): us
Text Language Code: en
Subject Heading: Advertising -- Mathematical models
Target Audience: 一般
Note (General): Thesis (Ph.D.)--Purdue University, 1973
"Dissertations on business management of main universities in America"--Container
Related Material (URI): https://ci.nii.ac.jp/ncid/BB0309735X#entity
Data Provider (Database): 国立情報学研究所 : CiNii Research
Original Data Provider (Database): CiNii Books
https://ci.nii.ac.jp/books
NCID: https://ci.nii.ac.jp/ncid/BB0309735X : BB0309735X