Perspectives on promotion and database marketing : the collected works of Robert C Blattberg

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Material Type: 図書
ISBN: 9789814287050
Title: Perspectives on promotion and database marketing : the collected works of Robert C Blattberg
Author/Editor: editor, Greg M Allenby
Author Heading: Blattberg, Robert C.
https://ci.nii.ac.jp/author/DA08266114
Allenby, Greg M. (Greg Martin)
https://ci.nii.ac.jp/author/DA15184337
Publication, Distribution, etc.: World Scientific
Publication Date: c2010
Publication Date (W3CDTF): 2010
Size: 26 cm
Place of Publication (Country Code): si
Text Language Code: en
Subject Heading: Database marketing
Blattberg, Robert C., 1942-
Target Audience: 一般
Note (General): Includes bibliographical references
Related Material (URI): https://ci.nii.ac.jp/ncid/BB02607064#entity
Data Provider (Database): 国立情報学研究所 : CiNii Research
Original Data Provider (Database): CiNii Books
https://ci.nii.ac.jp/books
NCID: https://ci.nii.ac.jp/ncid/BB02607064 : BB02607064