The Great writings in marketing : selected readings together with the authors' own retrospective commentaries 2d ed

The Great writings in marketing : selected readings together with the authors' own retrospective commentaries

2d ed

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Material Type: 図書
ISBN: 0878141464
Title: The Great writings in marketing : selected readings together with the authors' own retrospective commentaries
Author/Editor: [compiled by] Howard A. Thompson
Edition: 2d ed
Author Heading: Thompson, Howard Arthur
Publication, Distribution, etc.: PennWell Books.
Publication Date: c1981
Publication Date (W3CDTF): 1981
Size: 23 cm
Place of Publication (Country Code): us
Text Language Code: en
Subject Heading: Marketing
LCC: HF5415
Target Audience: 一般
Note (General): Includes bibliographical references and indexes
Related Material: The PennWell marketing and management series
https://cir.nii.ac.jp/crid/1130282270706596096
Related Material (URI): https://ci.nii.ac.jp/ncid/BA6960311X#entity
https://lccn.loc.gov/80022637
Periodical Title: The PennWell marketing and management series
https://cir.nii.ac.jp/crid/1130282270706596096
Data Provider (Database): 国立情報学研究所 : CiNii Research
Original Data Provider (Database): CiNii Books
https://ci.nii.ac.jp/books
NCID: https://ci.nii.ac.jp/ncid/BA6960311X : BA6960311X
LC Control Number: 80022637
https://lccn.loc.gov/80022637