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消費者とエンドーサーの一致とパラソーシャルなインタラクションがオンライン有名人のエンドースメントに与える影響
消費者とエンドーサーの一致とパラソーシャルなインタラクションがオンライン有名人のエンドースメントに与える影響
Digital
博士論文
刘, 博毅
2023-03-25
Other Libraries in Japan
The effects of consumer-endorser congruence and para-social interaction on online celebrity endorsement
The effects of consumer-endorser congruence and para-social interaction on online celebrity endorsement
Digital
博士論文
障害者向け資料あり
刘, 博毅
刘, 博毅
2023
National Diet Library
Author Alias
Liu, Boyi
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