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Impact of sales promotions on when, what, and how much to buy

Impact of sales promotions on when, what, and how much to buy
Paper図書
by Sunil GuptaMarketing Science Institutec1988
Other Libraries in Japan
  • Author HeadingGupta, S. K. Marketing Science Institute. Research Program Marketing Science Institute

Discontinuities, value delivery, and the share-returns association : a re-examination of the "share-causes-profits" controversy

Discontinuities, value delivery, and the share-returns association : a re-examination of the "share-causes-profits" controversy
Paper図書
by Cathy Anterasian and Lynn W. PhillipsMarketing Science Institutec1988
Other Libraries in Japan
  • Author HeadingAnterasian, Cathy Phillips, Lynn W. Marketing Science Institute. Research Program

Research needs in industrial marketing

Research needs in industrial marketing
Paper図書
E. Raymond CoreyMarketing Science Institute1971
Other Libraries in Japan
  • Author HeadingCorey, E. Raymond Marketing Science Institute. Research Program

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