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The evolution of integrated marketing communications : the customer-driven marketplace

The evolution of integrated marketing communications : the customer-driven marketplace
Paper図書
edited by Don E. Schultz, Charles H. Patti and Philip J. KitchenRoutledge2011
Other Libraries in Japan
  • Author HeadingSchultz, Don E. Patti, Charles H. Kitchen, Philip J.

Business-to-business advertising : a marketing management approach

Business-to-business advertising : a marketing management approach
Paper図書
Charles H. Patti, Steven W. Hartley, and Susan L. KennedyNTC Business Booksc1991
Other Libraries in Japan
  • Author HeadingPatti, Charles H. Hartley, Steven W. Kennedy, S...

The making of effective advertising

The making of effective advertising
Paper図書
Charles H. Patti, Sandra E. MoriartyPrentice Hallc1990
Other Libraries in Japan
  • Author HeadingPatti, Charles H. Moriarty, Sandra E. (Sandra E...

Advertising : a decision-making approach

Advertising : a decision-making approach
Paper図書
by Charles H. Patti, Charles F. FrazerDryden Pressc1988
Other Libraries in Japan
  • Author HeadingPatti, Charles H. Frazer, Charles F.

Cases in advertising and promotion management est.

Cases in advertising and promotion management est.
Paper図書
Charles H. Patti, John H. MurphyWileyc1983
Other Libraries in Japan
  • Author HeadingPatti, Charles H. Murphy, John H.

Advertising management : cases and concepts

Advertising management : cases and concepts
Paper図書
Charles H. Patti, John H. MurphyGridc1978
Other Libraries in Japan
  • Author HeadingPatti, Charles H. Murphy, John H.

Advertising management : cases and concepts

Advertising management : cases and concepts
Paper図書
Charles H. Patti, John H. MurphyWileyc1978
Other Libraries in Japan
  • Author HeadingPatti, Charles H. Murphy, John H.

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