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Focus group interviews : a reader 2nd ed

Focus group interviews : a reader 2nd ed
Paper図書
[edited by] Thomas J. Hayes, Carol B. TathamAmerican Marketing Associationc1989
Other Libraries in Japan
  • Subject HeadingInterviewing in marketing research Focused group interviewing
  • Subject Heading (ID)Interviewing in marketing research Focused group interviewing

The group depth interview : principles and practice pbk.

The group depth interview : principles and practice pbk.
Paper図書
Alfred E. Goldman, Susan Schwartz McDonaldPrentice-Hallc1987
Other Libraries in Japan
  • Subject HeadingInterviewing in marketing research
  • Subject Heading (ID)Interviewing in marketing research

The mall intercept compared with the random digit dialing method of data collection : an empirical examination of consumer adoption behavior using maximum likelihood logit

The mall intercept compared with the random digit dialing method of data collection : an empirical examination of consumer adoption behavior using maximum likelihood logit
Microform図書
Kendall, Walter RossU.M.I.1987
Other Libraries in Japan
  • Subject HeadingMarketing research Interviewing in marketing research
  • Subject Heading (ID)Marketing research Interviewing in marketing research

The use of focus groups in exploratory research : the effects of group size, group type, acquaintanceship, and the moderator on response quantity and quality

The use of focus groups in exploratory research : the effects of group size, group type, acquaintanceship, and the moderator on response quantity and quality
Microform図書
Fern, Edward ForestUniversity Microfilms International1979
Other Libraries in Japan
  • Subject HeadingInterviewing in marketing research
  • Subject Heading (ID)Interviewing in marketing research

Focus group interviews : a reader pbk.

Focus group interviews : a reader pbk.
Paper図書
[edited by] James B. Higginbotham, Keith K. CoxAmerican Marketing Associationc1979
Other Libraries in Japan
  • Subject HeadingInterviewing in marketing research Focused group interviewing
  • Subject Heading (ID)Interviewing in marketing research Focused group interviewing

Direct and indirect memory measures : implications for marketing research

Direct and indirect memory measures : implications for marketing research
Microform図書
Duke, Charles RoyU.M.I.1988
Other Libraries in Japan
  • Subject Heading...-- Experiments Interviewing in marketing research -- Experiments Recollection (...
  • Subject Heading (ID)...-- Experiments Interviewing in marketing research -- Experiments Recollection (...

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