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Marketing effectiveness : insights from accounting and finance : an annotated bibliography, 1960-1977

Marketing effectiveness : insights from accounting and finance : an annotated bibliography, 1960-1977
Paper図書
compiled by V. H. Kirpalani, Stanley J. ShapiroAmerican Marketing Associationc1979
Other Libraries in Japan
  • Subject HeadingMarketing -- Management -- Bibliography Marketing -- Costs -- Bibliography
  • Subject Heading (ID)Marketing -- Management -- Bibliography Marketing -- Costs -- Bibliography

Marketing profitability analysis : an annotated bibliography

Marketing profitability analysis : an annotated bibliography
Paper図書
compiled by Donald W. Jackson, Jr., Lonnie L. Ostrom, Charles H. SmithAmerican Marketing Associationc1977
Other Libraries in Japan
  • Subject HeadingMarketing -- Bibliography Marketing -- Costs -- Bibliography Profit -- Bibliography
  • Subject Heading (ID)Marketing -- Bibliography Marketing -- Costs -- Bibliography Profit -- Bibliography

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