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Essays on database marketing

Essays on database marketing
Paper博士論文
Marina Kholod [著][Marina Kholod][2009]<UT51-2010-J21>
National Diet Library

Strategic database marketing / Arthur Middleton Hughes. 3rd ed.

Strategic database marketing / Arthur Middleton Hughes. 3rd ed.
Paper図書
McGraw-Hillc2006.<DH411-B35>
National Diet Library
  • ContentsStrategic database marketing and the Web: a......iness partners Database marketing and the intern......o keep up with database marketing and commerce o......d in strategic database marketing.
  • Subject HeadingDatabase marketing -- Planning.

Economic and trade issues in the computerised database market. (Information computer communications policy ; 32)

Economic and trade issues in the computerised database market. (Information computer communications policy ; 32)
Paper図書
Organisation for Economic Co-operation and Development1993.<Y580-1993-30>
National Diet Library

戦略的データベース・マーケティング : 顧客リレーションシップの実践技法 (Diamond marketing selection)

戦略的データベース・マーケティング : 顧客リレーションシップの実践技法 (Diamond marketing selection)
Paper図書
ロブ・ジャクソン, ポール・ワン 著, 日紫喜一史 訳ダイヤモンド社1999.6<DH411-G256>
National Diet LibraryOther Libraries in Japan
  • Note (General)原タイトル: Strategic database marketing
  • Additional TitleStrategic database marketing

顧客生涯価値のデータベース・マーケティング : 戦略策定のための分析と基本原則 (Diamond marketing selection)

顧客生涯価値のデータベース・マーケティング : 戦略策定のための分析と基本原則 (Diamond marketing selection)
Paper図書
アーサー・ヒューズ 著, 秋山耕 監訳, 小西圭介 訳ダイヤモンド社1999.9<DH411-G279>
National Diet LibraryOther Libraries in Japan
  • Note (General)原タイトル: Strategic database marketing
  • Additional TitleStrategic database marketing

データベース・マーケティング : 好循環経営の実現

データベース・マーケティング : 好循環経営の実現
Paper図書
荒川圭基 著メディア総合研究所1997.7<DH411-G160>
National Diet LibraryOther Libraries in Japan
  • Alternative TitleDatabase marketing
  • Alternative TitleDatabase marketing

Strategic database marketing 4th ed

Strategic database marketing 4th ed
Paper図書
Arthur M. HughesMcGraw-Hillc2012
Other Libraries in Japan
  • Subject HeadingDatabase marketing -- Planning
  • Subject Heading (ID)Database marketing -- Planning
  • Note (General)...ket: Strategic database marketing : the masterplan for starting...

Targeting using augmented data in database marketing : decision factors for evaluating external sources

Targeting using augmented data in database marketing : decision factors for evaluating external sources
Paper図書
Bettina HüttenrauchSpringer Gablerc2016
Other Libraries in Japan
  • Subject HeadingDatabase marketing
  • Subject Heading (ID)Database marketing

Advanced database marketing : innovative methodologies and applications for managing customer relationships : hbk

Advanced database marketing : innovative methodologies and applications for managing customer relationships : hbk
Paper図書
edited by Kristof Coussement, Koen W. De Bock and Scott A. NeslinGowerc2013
Other Libraries in Japan
  • Subject HeadingDatabase marketing Consumer profiling Customer r...
  • Subject Heading (ID)Database marketing Consumer profiling Customer r...

Database marketing : analyzing and managing customers : softcover

Database marketing : analyzing and managing customers : softcover
Paper図書
Robert C. Blattberg, Byung-Do Kim and Scott A. NeslinSpringer2008
Other Libraries in Japan
  • Subject HeadingDatabase marketing Consumer profiling
  • Subject Heading (ID)Database marketing Consumer profiling

Database marketing

Database marketing
Paper図書
Robert Shaw and Merlin StoneGower1989, c1988
Other Libraries in Japan

Principles of direct and database marketing : a digital orientation 4th ed

Principles of direct and database marketing : a digital orientation 4th ed
Paper図書
Alan TappPrentice Hall Financial Times2008
Other Libraries in Japan
  • Subject HeadingDirect marketing Database marketing
  • Subject Heading (ID)Direct marketing Database marketing

Strategic database marketing : hardcover 3rd ed

Strategic database marketing : hardcover 3rd ed
Paper図書
by Arthur Middleton HughesMcGraw-Hillc2006
Other Libraries in Japan
  • Subject HeadingDatabase marketing -- Planning
  • Subject Heading (ID)Database marketing -- Planning

Perspectives on promotion and database marketing : the collected works of Robert C Blattberg

Perspectives on promotion and database marketing : the collected works of Robert C Blattberg
Paper図書
editor, Greg M AllenbyWorld Scientificc2010
Other Libraries in Japan
  • Subject HeadingDatabase marketing Blattberg, Robert C., 1942-
  • Subject Heading (ID)Database marketing Blattberg, Robert C., 1942-

Database marketing

Database marketing
Paper図書
Robert Shaw and Merlin StoneGowerc1988
Other Libraries in Japan

The business of database marketing

The business of database marketing
Paper図書
Richard N. Tooker ; [foreword by Arthur Middleton Hughes]Racom Communicationsc2006
Other Libraries in Japan
  • Subject HeadingDatabase marketing
  • Subject Heading (ID)Database marketing

Principles of direct and database marketing 2nd ed

Principles of direct and database marketing 2nd ed
Paper図書
Alan TappFinancial Times Prentice Hall2001
Other Libraries in Japan

Optimal database marketing : strategy, development, and data mining

Optimal database marketing : strategy, development, and data mining
Paper図書
Ronald G. Drozdenko, Perry D. DrakeSagec2002
Other Libraries in Japan

Prediction of ticket purchase behavior of non-season-ticket holders for a professional sport team using database marketing approach

Prediction of ticket purchase behavior of non-season-ticket holders for a professional sport team using database marketing approach
Microform図書
Chen-Yueh ChenUMI[c2006?]
Other Libraries in Japan

Statistical modeling and analysis for database marketing : effective techniques for mining big data

Statistical modeling and analysis for database marketing : effective techniques for mining big data
Paper図書
Bruce RatnerChapman & Hall/CRCc2003
Other Libraries in Japan
  • Subject HeadingDatabase marketing -- Statistical methods
  • Subject Heading (ID)Database marketing -- Statistical methods
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