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The Wiley Blackwell encyclopedia of consumption and consumer studies / edited by Daniel Thomas Cook and J. Michael Ryan.

Wed, 08 Jul 2015 19:15:04 +0900

edited by Daniel Thomas Cook and J. Michael Ryan.. The Wiley Blackwell encyclopedia of consumption and consumer studies. Wiley Blackwell, 2015., Wiley Blackwell encyclopedias in social sciences. ISBN:9780470672846
"With entries detailing key concepts, persons, and approaches, The Wiley Blackwell Encyclopedia of Consumption and Consumer Studies provides definitive coverage of a field that has grown dramatically in scope and popularity around the world over the last two decades. Includes over 200 A-Z entries varying in length from 500 to 5,000 words, with a list of suggested readings for each entry and cross-references, as well as a lexicon by category, a timeline, and an introduction by the co-editors Brings together the latest research and theories in the field from international contributors across a range of disciplines, from sociology, cultural studies, and advertising to anthropology, business, and consumer behavior Assembles clear and concise expert information for scholars, researchers, and students at all levels Available as an online platform with interactive cross-referencing links and powerful searching and browsing capabilities within the work and across Wiley's comprehensive online reference collection or as a single volume in print "--; "Provides definitive coverage of consumer studies with entries that define and explain key concepts, persons, and approaches"--

Concise encyclopedia of advertising / Kenneth E. Clow, Donald Baack.

Mon, 14 Aug 2006 18:34:02 +0900

Concise encyclopedia of advertising / Kenneth E. Clow, Donald Baack.. Best Business Books; Haworth Reference Press, c2005.. ISBN:0789022109; 0789022117

The advertising age encyclopedia of advertising / editors, John McDonough, Karen Egolf ; illustration editor, Jacqueline V. Reid.

Wed, 30 Jul 2003 19:23:48 +0900

The advertising age encyclopedia of advertising / editors, John McDonough, Karen Egolf ; illustration editor, Jacqueline V. Reid.. Fitzroy Dearborn; Fitzroy Dearborn, 2003.. ISBN:1579581722

Concise encyclopedia of advertising : hard : alk. paper / Kenneth E. Clow, Donald Baack

Fri, 25 Sep 2026 11:13:32 +0900

Kenneth E. Clow, Donald Baack. Concise encyclopedia of advertising : hard : alk. paper; : soft : alk. paper. Best Business Books : The Haworth Reference Press, c2005. ISBN:0789022109; 0789022117

Encyclopedia of advertising : [set] / The Advertising Age ; editors, John McDonough and the Museum of Broadcast Communications, Karen Egolf ; illustration editor, Jacqueline V. Reid

Fri, 25 Sep 2026 11:13:32 +0900

The Advertising Age ; editors, John McDonough and the Museum of Broadcast Communications, Karen Egolf ; illustration editor, Jacqueline V. Reid. Encyclopedia of advertising : [set]. Fitzroy Dearborn, 2003. ISBN:1579581722

Encyclopedia of advertising / by Irvin Graham

Fri, 25 Sep 2026 11:13:32 +0900

by Irvin Graham. Encyclopedia of advertising. 2nd ed, Fairchild Publications, c1969

Encyclopedia of advertising : an encyclopedia containing more than 1100 entries relating to advertising, marketing, publishing, public relations, publicity and the graphic arts ... / by Irvin Graham

Fri, 25 Sep 2026 11:13:32 +0900

by Irvin Graham. Encyclopedia of advertising : an encyclopedia containing more than 1100 entries relating to advertising, marketing, publishing, public relations, publicity and the graphic arts .... Fairchild Publications, c1952