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Stayin' alive through '95 : how to thrive and not just survive : 9th Annual Services Marketing Conference, October 21-24, 1990

Stayin' alive through '95 : how to thrive and not just survive : 9th Annual Services Marketing Conference, October 21-24, 1990
Paper図書
American Marketing Associationc1990
Other Libraries in Japan
  • Author HeadingAMA's Special Conference on Services Marketing

Service excellence : marketing's impact on performance

Service excellence : marketing's impact on performance
Paper図書
American Marketing Associationc1989
Other Libraries in Japan
  • Author HeadingAMA's Special Conference on Services Marketing American Marketing Associatio...

Designing a winning service strategy : [7th annual Service[s] Marketing Conference proceedings]

Designing a winning service strategy : [7th annual Service[s] Marketing Conference proceedings]
Paper図書
edited by Mary Jo Bitner, Lawrence A. CrosbyAmerican Marketing Associationc1989
Other Libraries in Japan
  • Author HeadingAMA's Special Conference on Services Marketing Bitner, Mary Jo Crosby, Lawre...

Add value to your service : the key to success

Add value to your service : the key to success
Paper図書
edited by Carol SurprenantAmerican Marketing Association[1987]
Other Libraries in Japan
  • Author HeadingAMA's Special Conference on Services Marketing Surprenant, Carol F. American...

Creativity in services marketing : what's new, what works, what's developing pbk.

Creativity in services marketing : what's new, what works, what's developing pbk.
Paper図書
edited by M. Venkatesan, Diane M. [sic] Schmalensee, Claudia MarshallAmerican Marketing Association1986
Other Libraries in Japan
  • Author Heading...ng Association AMA's Special Conference on Services Marketing

Marketing of services

Marketing of services
Paper図書
[edited by] James H. Donnelly, William R. GeorgeAmerican Marketing Associationc1981
Other Libraries in Japan
  • Author HeadingAMA's Special Conference on Services Marketing Donnelly, James H. George, Wi...

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