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Product innovation and management

Product innovation and management
Paper図書
edited by Barry L. BayusWiley2011
Other Libraries in Japan
  • Author HeadingBayus, Barry L.

Product innovation and management (Wiley international encyclopedia of marketing)

Product innovation and management (Wiley international encyclopedia of marketing)
Paper図書
edited by Barry L. BayusWiley2011
Other Libraries in Japan
  • Author HeadingBayus, Barry L.

Creating and managing the product mix

Creating and managing the product mix
Paper図書
volume editor, Venkatesh Shankar ; contributors, Barry L. Bayus, Satish Jayachandran, Rajan VaradarajanSAGE2012
Other Libraries in Japan
  • Author Heading...kar, Venkatesh Bayus, Barry L. Jayachandran, Satish Varadara...

The market evolution and sales take-off of product innovations

The market evolution and sales take-off of product innovations
Paper図書
Rajshree Agarwal and Barry L. BayusMarketing Science Institute2002
Other Libraries in Japan
  • Author HeadingAgarwal, Rajshree Bayus, Barry L. Marketing Science Institute

A segmentation model for the targeted marketing of consumer durables : technial working paper

A segmentation model for the targeted marketing of consumer durables : technial working paper
Paper図書
Barry L. Bayus and Raj MehtaMarketing Science Institutec1994
Other Libraries in Japan
  • Author HeadingBayus, Barry L. Mehta, Raj Marketing Science ...

Applying targeted-marketing principles to consumer durables

Applying targeted-marketing principles to consumer durables
Paper図書
Barry L. BayusMarketing Science Institutec1991
Other Libraries in Japan
  • Author HeadingBayus, Barry L. Marketing Science Institute

Word of mouth and marketing strategy : a model integrating the effects of marketing efforts and personal influences for one time major purchasing

Word of mouth and marketing strategy : a model integrating the effects of marketing efforts and personal influences for one time major purchasing
Paper図書
Barry Louis BayusUniversity Microfilms Internationalc1984
Other Libraries in Japan
  • Author HeadingBayus, Barry L.

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