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Pricing management and practice

Pricing management and practice
Paper図書
volume editor, Manjit S. Yadav ; contributors, Ruth N. Bolton, Joseph P. Guiltinan, Gerald SmithSage2011
Other Libraries in Japan
  • Author Heading...dav, Manjit S. Bolton, Ruth N. Guiltinan, Joseph P. Smith, G...

The service-dominant logic of marketing : dialog, debate, and directions : pbk : cloth

The service-dominant logic of marketing : dialog, debate, and directions : pbk : cloth
Paper図書
Robert F. Lusch and Stephen L. Vargo, editors ; forewords by Ruth N. Bolton and Frederick E. Webster, JrM.E. Sharpec2006
Other Libraries in Japan
  • Author HeadingLusch, Robert F. Vargo, Stephen L. Bolton, Ruth N. Webster, Frederick E.

A dynamic model of customers' usage of services : usage as an antecedent and consequence of satisfaction

A dynamic model of customers' usage of services : usage as an antecedent and consequence of satisfaction
Paper図書
Ruth N. Bolton, Katherine N. LemonMarketing Science Institutec1998
Other Libraries in Japan
  • Author HeadingBolton, Ruth N. Lemon, Katherine N.

A model of customer satisfaction with service encounters involving failure and recovery

A model of customer satisfaction with service encounters involving failure and recovery
Paper図書
Amy K. Smith, Ruth N. Bolton, Janet WagnerMarketing Science Institutec1998
Other Libraries in Japan
  • Author HeadingSmith, Amy K. Bolton, Ruth N. Wagner, Janet Marketing Scien...

Dimensions and determinants retailer pricing strategy and tactics

Dimensions and determinants retailer pricing strategy and tactics
Paper図書
Venkatesh Shankar, Ruth N. BoltonMarketing Science Institutec1999
Other Libraries in Japan
  • Author HeadingShankar, Venkatesh Bolton, Ruth N. 日本マーケティング・サイエンス学会

Essential readings in marketing

Essential readings in marketing
Paper図書
Leigh McAlister, Ruth N. Bolton, and Ross Rizley, editorsMarketing Science Institutec2006
Other Libraries in Japan
  • Author HeadingMcAlister, Leigh Bolton, Ruth N. (Ruth Nancy) Rizley, Ross Mar...

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