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Stuck in the past : why managers persist with new product failures

Stuck in the past : why managers persist with new product failures
Paper図書
Eyal Biyalagorsky, William Boulding, Richard StaelinMarketing Science Institute1998
Other Libraries in Japan
  • Author HeadingBiyalagorsky, Eyal Boulding, William Staelin, Richard

Conceptualizing and testing a dynamic process model of service quality

Conceptualizing and testing a dynamic process model of service quality
Paper図書
William Boulding ... [et al.]Marketing Science Institutec1992
Other Libraries in Japan
  • Author HeadingBoulding, William

The long-term differentiation value of marketing communication actions

The long-term differentiation value of marketing communication actions
Paper図書
William Boulding, Eunkyu Lee, Richard StaelinMarketing Science Institutec1992
Other Libraries in Japan
  • Author HeadingBoulding, William Lee, Eunkyu Staelin, Richard ...

Conjoint analysis reliability : empirical findings

Conjoint analysis reliability : empirical findings
Paper図書
by David Reibstein, John E. G. Bateson, and William BouldingMarketing Science Institutec1987
Other Libraries in Japan
  • Author HeadingReibstein, David J. Bateson, John E. G. Boulding, William Marketing Science Institute

A media model based on linking brand choice behavior to advertising insertions

A media model based on linking brand choice behavior to advertising insertions
Microform図書
Boulding, William FredericUniversity Microfilms International1986
Other Libraries in Japan
  • Author HeadingBoulding, William Frederic

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