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Commercial adoption of advances in the analysis of scanner data

Commercial adoption of advances in the analysis of scanner data
Paper図書
Randolph E. Bucklin, Sunil GuptaMarketing Science Institutec1998
Other Libraries in Japan
  • Author HeadingBucklin, Randolph E. Gupta, Sunil

From decision support to decision automation : a 2020 vision

From decision support to decision automation : a 2020 vision
Paper図書
Randolph E. Bucklin, Donald R. Lehmann, John D. C. LittleMarketing Science Institutec1998
Other Libraries in Japan
  • Author HeadingBucklin, Randolph E. Lehmann, Donald R. Little, Jo...

Brand choice, purchase incidence, and segmentation : an integrated modeling approach

Brand choice, purchase incidence, and segmentation : an integrated modeling approach
Paper図書
Randolph E. Bucklin, Sunil GuptaMarketing Science Institutec1992
Other Libraries in Japan
  • Author HeadingBucklin, Randolph E. Gupta, Sunil

Determining inter-brand substitutability through survey measurement of consumer preference structures

Determining inter-brand substitutability through survey measurement of consumer preference structures
Paper図書
Randolph E. Bucklin, V. SrinivasanMarketing Science Institutec1991
Other Libraries in Japan
  • Author HeadingBucklin, Randolph E. Srinivasan, V. Marketing Scie...

The dynamics of consumer response to price discounts

The dynamics of consumer response to price discounts
Paper図書
by James M. Lattin and Randolph E. BucklinMarketing Science Institutec1988
Other Libraries in Japan
  • Author HeadingLattin, James M. Bucklin, Randolph E. Marketing Science Institute

Viewpoints on the changing consumer goods distribution scene : summary of a Marketing Science Institute Conference, May 19 and 20, 1987

Viewpoints on the changing consumer goods distribution scene : summary of a Marketing Science Institute Conference, May 19 and 20, 1987
Paper図書
Randolph E. Bucklin and Diane H. SchmalenseeMarketing Science Institute[1987]
Other Libraries in Japan
  • Author HeadingBucklin, Randolph E. Schmalensee, Diane H.

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