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The role of package color in consumer purchase consideration and choise

The role of package color in consumer purchase consideration and choise
Paper図書
Lawrence L. Garber Jr., Raymond R. Burke, J. Morgan JonesMarketing Science Institute2000
Other Libraries in Japan
  • Author HeadingGarber, Lawrence L. Burke, Raymond R. Jones, J. Morgan Marketing Sc...

Adstrat : an advertising decision support system with 5 1/4 disk with 3.5 disk

Adstrat : an advertising decision support system with 5 1/4 disk with 3.5 disk
Paper図書
by Hubert Gatignon & Raymond R. BurkeThe Scientific Pressc1991
Other Libraries in Japan
  • Author HeadingGatignon, Hubert Burke, Raymond R.

Comparing dynamic consumer decision processes in real and computer-simulated environments

Comparing dynamic consumer decision processes in real and computer-simulated environments
Paper図書
Raymond R. Burke ... [et al.]Marketing Science Institutec1991
Other Libraries in Japan
  • Author HeadingBurke, Raymond R. Marketing Science Institute

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