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Analyzing media interactions : the effects of coordinated TV-print advertising campaigns

Analyzing media interactions : the effects of coordinated TV-print advertising campaigns
Paper図書
Julie A. Edell, Kevin Lane KellerMarketing Science Institutec1999
Other Libraries in Japan
  • Author HeadingEdell, Julie A. Keller, Kevin Lane Marketing ...

Emotion in advertising : theoretical and practical explorations

Emotion in advertising : theoretical and practical explorations
Paper図書
edited by Stuart J. Agres, Julie A. Edell, and Tony M. DubitskyQuorum Books1990
Other Libraries in Japan
  • Author HeadingAgres, Stuart J. Edell, Julie A. Dubitsky, Tony M. Lowe Marsch...

The feelings mechanism : the impact of feelings on ad-based affect and cognition

The feelings mechanism : the impact of feelings on ad-based affect and cognition
Paper図書
Julie A. Edell ; Marian Chapman BurkeMarketing Science Institute1988
Other Libraries in Japan
  • Author HeadingEdell, Julie A. Burke, Marian Chapman Marketi...

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