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Getting multi-channel distribution right : hardback

Getting multi-channel distribution right : hardback
Paper図書
Kusum L. Ailawadi, Paul W. FarrisWileyc2020.
Other Libraries in Japan
  • Author HeadingAilawadi, Kusum L. Farris, Paul W.

マーケティング・メトリクス : マーケティング成果の測定方法

マーケティング・メトリクス : マーケティング成果の測定方法
Paper図書
ポール・W.ファリス, ネイル・T.ベンドル, フィリップ・E.ファイファー, ディビッド・J.レイブシュタイン 著, 小野晃典, 久保知一 監訳ピアソン桐原2011.8<DH411-L802>
National Diet LibraryOther Libraries in Japan
  • Author HeadingFarris, Paul W Bendle, Neil T Pfeifer, Phill...

Market share and growth are not good predictors of the A/S ratio

Market share and growth are not good predictors of the A/S ratio
Paper図書
by Kusum L. Ailawadi, Paul W. Farris and Mark E. ParryMarketing Science Institutec1993
Other Libraries in Japan
  • Author HeadingAilawadi, Kusum L. Farris, Paul W. Parry, Mark E. (Mark Edward)...

Retail power : monster or mouse?

Retail power : monster or mouse?
Paper図書
Paul W. Farris and Kusum L. AilawadiMarketing Science Institutec1992
Other Libraries in Japan
  • Author HeadingFarris, Paul W. Ailawadi, Kusum L. Marketing...

Accounting for the market share-roi relationship

Accounting for the market share-roi relationship
Paper図書
by Paul W. Farris, Mark E. Parry and Frederick E. Webster, JrMarketing Science Institutec1989
Other Libraries in Japan
  • Author HeadingFarris, Paul W. Parry, Mark E. Webster, Fred...

Determinants of advertising intensity : a review of the marketing literature

Determinants of advertising intensity : a review of the marketing literature
Paper図書
by Paul W. FarrisMarketing Science Institutec1977
Other Libraries in Japan
  • Author HeadingFarris, Paul W.

Using a nonlinear response function in estimating advertising's carry-over effects

Using a nonlinear response function in estimating advertising's carry-over effects
Paper図書
by Paul W. Farris & David J. ReibsteinMarketing Science Institutec1978
Other Libraries in Japan
  • Author HeadingFarris, Paul W. Reibstein, David J.

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