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"You are where you shop" : channel associations and the drivers of cross-channel variation in shopping behavior
"You are where you shop" : channel associations and the drivers of cross-channel variation in shopping behavior
Paper
図書
J. Jeffrey Inman, Venkatesh Shankar, and Rosellina Ferraro
Marketing Science Institute
2002
Other Libraries in Japan
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Inman, J. Jeffrey Shankar, Venkatesh
Ferraro, Rosellina
Marketing Science Institute
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