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Merchandise testing as a guide to consumer buying

Merchandise testing as a guide to consumer buying
Paper図書
by Mabel Taylor Gragg ; in collaboration with Neil H. BordenHarvard University, Graduate School of Business Administration, Bureau of Business Researchc1938
Other Libraries in Japan
  • Author HeadingGragg, Mabel Taylor Borden, Neil H. (Neil Hopper)

A test of consumer jury method of ranking advertisements

A test of consumer jury method of ranking advertisements
Paper図書
by Neil H. Borden and Osgood S. Lovekin ; with the assistance of Paul K. Edwards and Mabel Taylor GraggHarvard University, Graduate School of Business Administratiion, Bureau of Business Researchc1935
Other Libraries in Japan
  • Author HeadingBorden, Neil H. (Neil Hopper) Lovekin, Osgood S. Edwards, Paul K. Gragg, Mabel Taylor

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