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Marketing channel management : strategic planning and tactics

Marketing channel management : strategic planning and tactics
Paper図書
Kenneth G. Hardy, Allan J. MagrathScott, Foresmanc1988
Other Libraries in Japan
  • Author HeadingHardy, Kenneth G. Magrath, Allan J.

Measuring and evaluating sales promotions from the manufacturer and retailer perspectives : a conference summary

Measuring and evaluating sales promotions from the manufacturer and retailer perspectives : a conference summary
Paper図書
by Robert W. Shoemaker, Kenneth G. Hardy and Herbert F. MacKenzieMarketing Science Institutec1989
Other Libraries in Japan
  • Author HeadingShoemaker, Robert W. Hardy, Kenneth G. MacKenzie, Herbert F. Marketi...

A strategic framework for diagnosing manufacturer-reseller conflict

A strategic framework for diagnosing manufacturer-reseller conflict
Paper図書
by Allan J. Magrath and Kenneth G. HardyMarketing Science Institutec1988
Other Libraries in Japan
  • Author HeadingMagrath, Allan J. Hardy, Kenneth G. Marketing Science Institute

Canadian marketing : cases and concepts 3rd ed

Canadian marketing : cases and concepts 3rd ed
Paper図書
[edited by] Kenneth G. Hardy... [et al.]Allyn and Baconc1988
Other Libraries in Japan
  • Author HeadingHardy, Kenneth G. Pearce, Michael R. Deutscher,...

Canadian marketing : cases and concepts 2nd ed

Canadian marketing : cases and concepts 2nd ed
Paper図書
[edited by] Kenneth G. Hardy, Michael R. Pearce, Adrian B. RyansAllyn and Baconc1985
Other Libraries in Japan
  • Author HeadingHardy, Kenneth G. Pearce, Michael R. Ryans, Adr...

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