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2003 AMA Winter Educators' Conference : marketing theory and applications

2003 AMA Winter Educators' Conference : marketing theory and applications
Paper図書
editors, Geraldine R. Henderson, Marian Chapman MooreAmerican Marketing Associationc2003
Other Libraries in Japan
  • Author Heading...ng Association Henderson, Geraldine R. Moore, Marian Chapman

Brand constructs : the complementarity of consumer associative networks and multidimensional scaling

Brand constructs : the complementarity of consumer associative networks and multidimensional scaling
Paper図書
Geraldine R. Henderson, Dawn Iacobucci, Bobby J. CalderMarketing Science Institute1998
Other Libraries in Japan
  • Author HeadingHenderson, Geraldine R. Iacobucci, Dawn Calder, Bobby...

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