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Handbook of research methods in consumer psychology : hbk

Handbook of research methods in consumer psychology : hbk
Paper図書
edited by Frank R. Kardes, Paul M. Herr, and Nobert [i.e. Norbert] SchwarzRoutledge2019
Other Libraries in Japan
  • Author HeadingKardes, Frank R. Herr, Paul M. Schwarz, Norbert

Handbook of research methods in consumer psychology : pbk

Handbook of research methods in consumer psychology : pbk
Paper図書
edited by Frank R. Kardes, Paul M. Herr, and Nobert [i.e. Norbert] SchwarzRoutledge2019
Other Libraries in Japan
  • Author HeadingKardes, Frank R. Herr, Paul M. Schwarz, Norbert

Pre-decision information accessing and behavioal process technology (BPT)

Pre-decision information accessing and behavioal process technology (BPT)
Paper図書
volume editor, James J. Jaccard ; contributors, David Brinberg, Paul M. HerrSage2015
Other Libraries in Japan
  • Author HeadingJacoby, Jacob Jaccard, James Binberg, David Herr, Paul M. Sheth, Jagdish N.

Handbook of consumer psychology : hardcover

Handbook of consumer psychology : hardcover
Paper図書
edited by Curtis P. Haugtvedt, Paul M. Herr, Frank R. KardesLawrence Erlbaum Associatesc2008
Other Libraries in Japan
  • Author HeadingHaugtvedt, Curtis P. Herr, Paul M. Kardes, Frank R.

Using dominance measures to evaluate brand extensions

Using dominance measures to evaluate brand extensions
Paper図書
Paul M. Herr, Peter H. Farquhar and Russell H. FazioMarketing Science Institutec1993
Other Libraries in Japan
  • Author HeadingHerr, Paul M. Farquhar, Peter H. Fazio, Rus...

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