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The why of consumption : contemporary perspectives on consumer motives, goals, and desires : pbk

The why of consumption : contemporary perspectives on consumer motives, goals, and desires : pbk
Paper図書
edited by S. Ratneshwar, David Glen Mick, and Cynthia HuffmanRoutledge2003
Other Libraries in Japan
  • Author HeadingRatneshwar, S. Mick, David Glen Huffman, Cynthia

The why of consumption : contemporary perspectives on consumer motives, goals, and desires

The why of consumption : contemporary perspectives on consumer motives, goals, and desires
Paper図書
edited by S. Ratneshwar, David Glen Mick, and Cynthia HuffmanRoutledge2000
Other Libraries in Japan
  • Author HeadingRatneshwar, S. Mick, David Glen Huffman, Cynthia

Variety for sale : mass customization or mass confusion?

Variety for sale : mass customization or mass confusion?
Paper図書
Cynthia Huffman, Barbara E. KahnMarketing Science Institutec1998
Other Libraries in Japan
  • Author HeadingHuffman, Cynthia Kahn, Barbara E.

Goal-directed experiences and the development of consumer knowledge

Goal-directed experiences and the development of consumer knowledge
Microform図書
Huffman, Cynthia DianneU.M.I.c1991
Other Libraries in Japan
  • Author HeadingHuffman, Cynthia Dianne

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