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2006 AMA Winter Educators' Conference : marketing theory and applications

2006 AMA Winter Educators' Conference : marketing theory and applications
Paper図書
editors, Jean L. Johnson, John Hulland ; track chairs, Maureen Morrin ... [et al.]American Marketing Associationc2006
Other Libraries in Japan
  • Author HeadingAMA Winter Educators' Conference American Marketing Association Johnson, Jean L. Hulland, John

Promoting a product line : managerial implications

Promoting a product line : managerial implications
Paper図書
by Leigh McAlister and John S. HullandMarketing Science Institute1989
Other Libraries in Japan
  • Author HeadingMcAlister, Leigh Hulland, John S. Marketing Science Institut...

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