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International marketing research : a transformative approach : [pbk.]

International marketing research : a transformative approach : [pbk.]
Paper図書
V. KumarPalgrave Macmillanc2024
Other Libraries in Japan
  • Author HeadingKumar, V.

Valuing customer engagement : strategies to measure and maximize profitability 2nd ed

Valuing customer engagement : strategies to measure and maximize profitability 2nd ed
Paper図書
V. KumarPalgrave Macmillanc2024
Other Libraries in Japan
  • Author HeadingKumar, V.

Transformative marketing : combining new age technologies and human insights : [pbk.]

Transformative marketing : combining new age technologies and human insights : [pbk.]
Paper図書
V. Kumar, Philip KotlerPalgrave Macmillanc2024
Other Libraries in Japan
  • Author HeadingKumar, V. Kotler, Philip

Intelligent marketing : employing new-age technologies : pb

Intelligent marketing : employing new-age technologies : pb
Paper図書
V. KumarSAGE2021
Other Libraries in Japan
  • Author HeadingKumar, V.

Marketing accountability for marketing and non-marketing outcomes : print

Marketing accountability for marketing and non-marketing outcomes : print
Paper図書
edited by V. Kumar and David W. StewartEmerald Publishing2021
Other Libraries in Japan
  • Author HeadingKumar, V. Stewart, David W.

Marketing research : pbk 13th ed

Marketing research : pbk 13th ed
Paper図書
V. Kumar ... [et al.]Wileyc2019.
Other Libraries in Japan
  • Author HeadingKumar, V. Leone, Robert P. Aaker, Davi...

Customer relationship management : concept, strategy, and tools 3rd ed

Customer relationship management : concept, strategy, and tools 3rd ed
Paper図書
V. Kumar, Werner ReinartzSpringerc2018
Other Libraries in Japan
  • Author HeadingKumar, V. Reinartz, Werner J.

Customer engagement marketing

Customer engagement marketing
Paper図書
Robert W. Palmatier, V. Kumar, Colleen M. Harmeling, editorsPalgrave Macmillanc2018
Other Libraries in Japan
  • Author HeadingPalmatier, Robert W. Kumar, V. Harmeling, Colleen M.

Life Satisfaction and Psychological and Physical Well-Being

Life Satisfaction and Psychological and Physical Well-Being
Digital電子書籍・電子雑誌図書
2023
Available onlineNational Diet Library
  • Author HeadingKumar, V. K.

Marketing research : a global outlook

Marketing research : a global outlook
Paper図書
V. KumarSage2015
Other Libraries in Japan
  • Author HeadingKumar, V.

Global marketing research

Global marketing research
Paper図書
V. KumarSAGE2015
Other Libraries in Japan
  • Author HeadingKumar, V.

Handbook of research on customer equity in marketing

Handbook of research on customer equity in marketing
Paper図書
edited by V. Kumar, Denish ShahEdward Elgarc2015
Other Libraries in Japan
  • Author HeadingKumar, V. Shah, Denish

Assessing and formulating strategy

Assessing and formulating strategy
Paper図書
volume editor, V. Kumar ; contributors, Paul W. Farris, Robin Wensley, Venkatesh ShankarSage2016
Other Libraries in Japan
  • Author HeadingDay, George S. Kumar, V. Farris, Paul Wensley, Robin ...

Profitable customer engagement : concepts, metrics, and strategies

Profitable customer engagement : concepts, metrics, and strategies
Paper図書
V. KumarSAGE Response2013
Other Libraries in Japan
  • Author HeadingKumar, V.

Customer relationship management : concept, strategy, and tools : softcover 2nd ed

Customer relationship management : concept, strategy, and tools : softcover 2nd ed
Paper図書
V. Kumar, Werner ReinartzSpringerc2012
Other Libraries in Japan
  • Author HeadingKumar, V. Reinartz, Werner J.

Statistical methods in customer relationship management : cloth

Statistical methods in customer relationship management : cloth
Paper図書
V. Kumar, J. Andrew PetersenJohn Wiley2012
Other Libraries in Japan
  • Author HeadingKumar, V. Petersen, J. Andrew

Retailing : market and firm level

Retailing : market and firm level
Paper図書
volume editor, Praveen Kopalle ; contributors, Rajiv P. Dant ... [et al.]Sage2012
Other Libraries in Japan
  • Subject HeadingMarketing Retail trade Customer relations Kumar, V., 1957-
  • Subject Heading (ID)Marketing Retail trade Customer relations Kumar, V., 1957-
  • Author HeadingKumar, V. Kopalle, Praveen Dant, Rajiv...

Marketing strategy : firm

Marketing strategy : firm
Paper図書
volume editor, Raji Srinivasan ; contributors, Shankar Ganesan, Alexander Krasnikov, Girish RamaniSage2012
Other Libraries in Japan
  • Subject HeadingMarketing Retail trade Customer relations Kumar, V., 1957-
  • Subject Heading (ID)Marketing Retail trade Customer relations Kumar, V., 1957-
  • Author HeadingKumar, V. Srinivasan, Raji Ganesan, Sh...

Customer relationship management

Customer relationship management
Paper図書
volume editor, Denish Shah ; contributors, Lerzan Aksoy, Morten Holm, Timothy KeininghamSage2012
Other Libraries in Japan
  • Subject HeadingMarketing Retail trade Customer relations Kumar, V., 1957-
  • Subject Heading (ID)Marketing Retail trade Customer relations Kumar, V., 1957-
  • Author HeadingKumar, V. Shah, Denish Aksoy, Lerzan H...

Retailing : store and customer level

Retailing : store and customer level
Paper図書
volume editor, Michael Levy ; contributors, Dhruv Grewal, Kiran Karande, Anne L. RoggeveenSage2012
Other Libraries in Japan
  • Subject HeadingMarketing Retail trade Customer relations Kumar, V., 1957-
  • Subject Heading (ID)Marketing Retail trade Customer relations Kumar, V., 1957-
  • Author HeadingKumar, V. Levy, Michael Grewal, Dhruv ...
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