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成功した起業家が毎日考えていること : ケーススタディで学ぶベンチャー・マーケティング

成功した起業家が毎日考えていること : ケーススタディで学ぶベンチャー・マーケティング
Paper図書
レオナルド・ローディッシュ, ハワード・モーガン, エイミー・カリアンプル 著, 笠原英一 訳中経出版2004.12<DH411-H276>
National Diet LibraryOther Libraries in Japan
  • Author HeadingLodish, Leonard M Morgan, Howard Lee, 1945- Kal...

Marketing that works : how entrepreneurial marketing can add sustainable value to any sized company

Marketing that works : how entrepreneurial marketing can add sustainable value to any sized company
Paper図書
Leonard M. Lodish, Howard L. Morgan, Shellye ArchambeauWharton School Pub.c2007
Other Libraries in Japan
  • Author HeadingLodish, Leonard M. Morgan, Howard Lee Archambea...

Entrepreneurial marketing : lessons from Wharton's pioneering MBA course

Entrepreneurial marketing : lessons from Wharton's pioneering MBA course
Paper図書
Leonard M. Lodish, Howard Lee Morgan, Amy KallianpurWileyc2001
Other Libraries in Japan
  • Author HeadingLodish, Leonard M. Morgan, Howard Lee Kallianpu...

Towards a system for monitoring brand health from store scanner data

Towards a system for monitoring brand health from store scanner data
Paper図書
C.B. Bhattacharya and Leonard M. LodishMarketing Science Institute2000
Other Libraries in Japan
  • Author HeadingBhattacharya, C. B. Lodish, Leonard M.

Advertising and promotion challenge : vaguely right or precisely wrong?

Advertising and promotion challenge : vaguely right or precisely wrong?
Paper図書
Leonard M. Lodish.Oxford University Press1986
Other Libraries in Japan
  • Author HeadingLodish, Leonard M.

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