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Decision-making and choice decision

Decision-making and choice decision
Paper図書
volume editor, Richard J. Lutz ; contributors, Joseph W. Alba, James R. BettmanSage2019
Other Libraries in Japan
  • Author HeadingPark, C. Whan Sheth, Jagdish N. Lutz, Richard John Alba, Joseph W. Bettman, Jame...

Attitude, identity, and influence

Attitude, identity, and influence
Paper図書
volume editor, Jennifer Edson Escalas ; contributors, Harold H. Kassarjian, Richard J. Lutz, Darren W. DahlSage2016
Other Libraries in Japan
  • Author Heading...ian, Harold H. Lutz, Richard John Dahl, Darren W.

Consumer behavior : conceptual foundations

Consumer behavior : conceptual foundations
Paper図書
volume editor, Richard J. Lutz ; contributors, Michael J. Houston, Peter L. Wright, Harold H. KassarjianSage2010
Other Libraries in Japan
  • Author HeadingSheth, Jagdish N. Lutz, Richard John Houston, Michael J. Wright, P...

Perspectives on methodology in consumer research : us : gw

Perspectives on methodology in consumer research : us : gw
Paper図書
edited by David Brinberg and Richard J. LutzSpringer-Verlagc1986
Other Libraries in Japan
  • Author HeadingBrinberg, David Lutz, Richard John

Marketing communications : theory and research pbk.

Marketing communications : theory and research pbk.
Paper図書
editors, Michael J. Houston, Richard J. LutzAmerican Marketing Association1985
Other Libraries in Japan
  • Author HeadingHouston, Michael J. Lutz, Richard John American Marketing Associatio...

1985 AMA Educators' proceedings . Marketing communications : theory and research

1985 AMA Educators' proceedings . Marketing communications : theory and research
Paper図書
[editors] Robert F. Lusch ... [et al.] . editors, Michael J. Houston, Richard J. LutzAmerican Marketing Associationc1985
Other Libraries in Japan
  • Author Heading...on, Michael J. Lutz, Richard John

Contemporary perspectives in consumer research

Contemporary perspectives in consumer research
Paper図書
Richard J. Lutz, editorKent Pub. Co.c1981
Other Libraries in Japan
  • Author HeadingLutz, Richard John

A multiple exposure study of the effects of comparative and noncomparative television commercials on cognitive response, recall, and message acceptance

A multiple exposure study of the effects of comparative and noncomparative television commercials on cognitive response, recall, and message acceptance
Paper図書
by George E. Belch and Richard J. LutzMarketing Science Institutec1982
Other Libraries in Japan
  • Author HeadingBelch, George E. (George Eugene) Lutz, Richard John Marketing Science Institute

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