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Assessing when increased media weight helps sales of real-world brands

Assessing when increased media weight helps sales of real-world brands
Paper図書
Deborah J. Maclnnis, Ambar G. Rao, and Allen M. WeissMarketing Science Institutec2002
Other Libraries in Japan
  • Author HeadingMaclnnis, Deborah J. Rao, Ambar G. Weiss, Allen M.

Choosing what I want versus rejecting what I don't want : an application of decision framing to product option choice decisions

Choosing what I want versus rejecting what I don't want : an application of decision framing to product option choice decisions
Paper図書
C. Whan Park, Sung Youl Jun, Deborah J. MaclnnisMarketing Science Institutec1999
Other Libraries in Japan
  • Author HeadingPark, C. Whan jun, Sung Youl Maclnnis, Deborah J.

Advances in consumer research 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44

Advances in consumer research 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44
Paper図書
Eliazbeth C. Hirschman, Morris B. Holbrook editorsAssociation for Consumer Researchc1985-
Other Libraries in Japan
  • Author Heading...Brucks, Merrie Maclnnis, Deborah J. Alba, Joseph W. Hutchinson, J...

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