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Methods and measures : selected papers

Methods and measures : selected papers
Paper図書
volume editor, Alfred Kuss ; contributors, David Mazursky ... [et al.]Sage2015
Other Libraries in Japan
  • Author HeadingJacoby, Jacob Kuss, Alfred Mazursky, David Sheth, Jagdish N.

Creativity in product innovation : pbk : hard

Creativity in product innovation : pbk : hard
Paper図書
Jacob Goldenberg and David MazurskyCambridge University Press2002
Other Libraries in Japan
  • Author HeadingGoldenberg, Jacob Mazursky, David

The primacy of the idea itself as a predictor of new product success

The primacy of the idea itself as a predictor of new product success
Paper図書
Jacob Goldenberg, Donald R.Lehmann, David MazurskyMarketing Science Institutec1999
Other Libraries in Japan
  • Author HeadingGoldenberg, Jacob Lehmann, Donald R. Mazursky, David Marketing Science Institute

A behavioral process approach for tracking store image development

A behavioral process approach for tracking store image development
Microform図書
Mazursky, DavidUniversity Microfilms International1983
Other Libraries in Japan
  • Author HeadingMazursky, David

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