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Advertising exposure, memory, and choice

Advertising exposure, memory, and choice
Paper図書
edited by Andrew A. MitchellL. Erlbaum Associates1993
Other Libraries in Japan
  • Author HeadingMitchell, Andrew A. Conference on Advertising and...

Psychological processes and advertising effects : theory, research, and applications

Psychological processes and advertising effects : theory, research, and applications
Paper図書
edited by Linda F. Alwitt, Andrew A. MitchellL. Erlbaum Associates1985
Other Libraries in Japan
  • Author HeadingAlwitt, Linda F. Mitchell, Andrew A. Conference on Advertising and...

The effect of information on consumer and market behavior

The effect of information on consumer and market behavior
Paper図書
edited by Andrew A. MitchellAmerican Marketing Associationc1978
Other Libraries in Japan
  • Author HeadingMitchell, Andrew A. Carnegie-Mellon University Am...

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