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Business marketing strategy : cases, concepts, and applications

Business marketing strategy : cases, concepts, and applications
Paper図書
V. Kasturi Rangan, Benson P. Shapiro, Rowland T. Moriarty, JrIrwinc1995
Other Libraries in Japan
  • Author HeadingRangan, V. Kasturi Shapiro, Benson P. Moriarty, Rowland T.

Business marketing strategy : concepts and applications

Business marketing strategy : concepts and applications
Paper図書
V. Kasturi Rangan, Benson P. Shapiro, Rowland T. Moriarty, JrIrwinc1995
Other Libraries in Japan
  • Author HeadingRangan, V. Kasturi Shapiro, Benson P. Moriarty, Rowland T.

The adoption of marketing and sales automation : a model to explore benefits and risks

The adoption of marketing and sales automation : a model to explore benefits and risks
Paper図書
Rowland T. Moriarty, Gordon S. SwartzMarketing Science Institutec1991
Other Libraries in Japan
  • Author HeadingMoriarty, Rowland T. Swartz, Gordon S. Marketing S...

The use of organizational buying behavior in assessing industrial markets

The use of organizational buying behavior in assessing industrial markets
Paper図書
Moriarty, Rowland Thomas, JrUMI Dissertation Information Service1987
Other Libraries in Japan
  • Author HeadingMoriarty, Rowland T.

Managing hybrid marketing channels with automation

Managing hybrid marketing channels with automation
Paper図書
by Rowland T. Moriarty, Gordon S. Swartz and Charles A. KhuenMarketing Science Institute1988
Other Libraries in Japan
  • Author HeadingMoriarty, Rowland T. Swartz, Gordon S. Khuen, Char...

Industrial buying behavior : concepts, issues, and applications

Industrial buying behavior : concepts, issues, and applications
Paper図書
Rowland T. Moriarty ; with editorial assistance by Mel Patrell FurmanLexington Booksc1983
Other Libraries in Japan
  • Author HeadingMoriarty, Rowland T.

Sources of information utilized during the industrial buying process : an empirical overview

Sources of information utilized during the industrial buying process : an empirical overview
Paper図書
by Rowland T. Moriarty and Robert E. SpekmanMarketing Science Institutec1983
Other Libraries in Japan
  • Author HeadingMoriarty, Rowland T. Spekman, Robert E.

Organizing the national account force

Organizing the national account force
Paper図書
by Benson P. Shapiro and Rowland T. MoriartyMarketing Science Institute1984
Other Libraries in Japan
  • Author HeadingShapiro, Benson P. Moriarty, Rowland T. Marketing Science Institute

Support systems for national account management programs : promises made, promises kept

Support systems for national account management programs : promises made, promises kept
Paper図書
by Benson P. Shapiro and Rowland T. MoriartyMarketing Science Institute1984
Other Libraries in Japan
  • Author HeadingShapiro, Benson P. Moriarty, Rowland T. Marketing Science Institute

National account management : emerging insights

National account management : emerging insights
Paper図書
by Benson P. Shapiro and Rowland T. MoriartyMarketing Science Institute1982
Other Libraries in Japan
  • Author HeadingShapiro, Benson P. Moriarty, Rowland T. Marketing Science Institute

Benefit segmentation : an industrial application

Benefit segmentation : an industrial application
Paper図書
by Rowland T. Moriarty and David J. ReibsteinMarketing Science Institute1982
Other Libraries in Japan
  • Author HeadingMoriarty, Rowland T. Reibstein, David J. Marketing...

Organizational buying behavior : a state-of-the-art review and conceptualization

Organizational buying behavior : a state-of-the-art review and conceptualization
Paper図書
by Rowland T. Moriarty and Morton GalperMarketing Science Institutec1978
Other Libraries in Japan
  • Author HeadingMoriarty, Rowland T.

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