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Marketing value metrics : a new metrics model to measure marketing effectiveness [2nd ed.]

Marketing value metrics : a new metrics model to measure marketing effectiveness [2nd ed.]
Paper図書
Malcolm McDonald, Peter Mouncey and Stan MaklanKogan Page2014
Other Libraries in Japan
  • Author HeadingMcDonald, Malcolm Mouncey, Peter Maklan, Stan

Marketing accountability : a new metrics model to measure marketing effectiveness : pbk

Marketing accountability : a new metrics model to measure marketing effectiveness : pbk
Paper図書
Malcolm McDonald, Peter MounceyKogan Page2011, c2009
Other Libraries in Japan
  • Author HeadingMcDonald, Malcolm Mouncey, Peter

Marketing accountability : how to measure marketing effectiveness : hard

Marketing accountability : how to measure marketing effectiveness : hard
Paper図書
Malcolm McDonald, Peter MounceyKogan Page2009
Other Libraries in Japan
  • Author HeadingMcDonald, Malcolm Mouncey, Peter

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