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The history of marketing science : pbk 2nd ed

The history of marketing science : pbk 2nd ed
Paper図書
editors, Russell S. Winer, Scott A. NeslinWorld Scientific2024
Other Libraries in Japan
  • Author HeadingWiner, Russell S. Neslin, Scott A.

The history of marketing science : hardcover 2nd ed

The history of marketing science : hardcover 2nd ed
Paper図書
editors, Russell S. Winer, Scott A. NeslinWorld Scientificc2023
Other Libraries in Japan
  • Author HeadingWiner, Russell S. Neslin, Scott A.

The history of marketing science

The history of marketing science
Paper図書
editors, Russell S. Winer, Scott A. NeslinWorld Scientificc2014
Other Libraries in Japan
  • Author HeadingWiner, Russell S. Neslin, Scott A.

Advanced database marketing : innovative methodologies and applications for managing customer relationships : hbk

Advanced database marketing : innovative methodologies and applications for managing customer relationships : hbk
Paper図書
edited by Kristof Coussement, Koen W. De Bock and Scott A. NeslinGowerc2013
Other Libraries in Japan
  • Author HeadingCoussement, Kristof De Bock, Koen W. Neslin, Scott A.

Promotion dynamics

Promotion dynamics
Paper図書
Scott A. Neslin, Harald J. van Heerdenow Publishersc2009
Other Libraries in Japan
  • Author HeadingNeslin, Scott A. Heerde, Harald J. van

Database marketing : analyzing and managing customers : softcover

Database marketing : analyzing and managing customers : softcover
Paper図書
Robert C. Blattberg, Byung-Do Kim and Scott A. NeslinSpringer2008
Other Libraries in Japan
  • Author HeadingBlattberg, Robert C. Kim, Pyŏng-do Neslin, Scott A.

Sales promotion

Sales promotion
Paper図書
Scott A. NeslinMarketing Science Institutec2002
Other Libraries in Japan
  • Author HeadingNeslin, Scott A.

A product-market-based measure of brand equity

A product-market-based measure of brand equity
Paper図書
Kusum L. Ailawadi, Donald R. Lehmann, and Scott A. NeslinMarketing Science Institutec2002
Other Libraries in Japan
  • Author HeadingAilawadi, Kusum L. Lehmann, Donald R. Neslin, Scott A.

Sales promotion : concepts, methods, and strategies

Sales promotion : concepts, methods, and strategies
Paper図書
Robert C. Blattberg, Scott A. NeslinPrentice Hallc1990
Other Libraries in Japan
  • Author HeadingBlattberg, Robert C. Neslin, Scott A.

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