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Testing new direct marketing offerings : the interplay of management judgment and statistical models
Paper図書
Other Libraries in Japan
- Author HeadingMorwitz, Vicki G. Schmittlein, David C. Marketing Science Institut...
Paper図書
Other Libraries in Japan
- Author HeadingSchmittlein, David C. Cooper, Lee G. Morrison, D...
Microform図書
Other Libraries in Japan
- Author HeadingSchmittlein, David Carl
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